I've been trying to get to this post all week, and then I took a look at today's
Pearls Before Swine strip, and it just seemed all too appropriate. I love Pearls - cynical & twisted humor like that is right up my alley. Anyway...
We live in a unique culture in the world in a lot of ways, and one of the ways that we are unique is that we really don't negotiate all that much, at least where it concerns buying things. We negotiate on houses and cars, and most of the rest of the time we just pay list. In most other cultures, they negotiate nearly everything. It's just ingrained. I'm not sure how we came to be so different. It probably has something to do with living in the Land of Plenty - but if our economy doesn't recover soon maybe that aspect of our culture will change.
The thing about negotiation is that it's much more art than science. There really isn't any one-size-fits-all approach to it. No two scenarios are exactly alike, and a big part of being successful in a negotiation is having a good grasp on the entire scenario. Here are some of the things that I've learned either from experience or from listening to experts that might come in handy with your next negotiation.
It's a zero sum game.At least where the money is concerned, every thing that you win, your negotiating counterpart loses. And it goes the other way as well. Understand this going in. When you are talking strictly in money terms, there is no such thing as win-win. If you give a dollar, they win a dollar. It's very simple math. However...
It's not always about the money.One of the mistakes that a lot of people make in a negotiation is to overlook that there are two components to a purchase negotiation - price and terms. I once had a trainer demonstrate this by saying that we could decide which we wanted - price or terms. We'd pick one, he'd pick the other, and he'd come out on top. So one of the students was going to sell him something - I forget what it was, and he said "OK, name whatever price you want". She offered up a million dollars. He said "OK. A dollar a year for a million years and I take delivery today." That's obviously an extreme, but you get the point. It's important to understand that sometimes it's possible to come out better at a lower (or higher) price if the other terms are right.
Know if you are competing.If you're buying a house and there are other offers on it, you probably don't want to stake out a negotiating position on it. But if it's something that's been around for a while and there aren't any offers, you might take a shot. But one thing to keep in mind - a good listing agent will know who else has been showing the house. And when an offer looks imminent or has come in, we'll usually make a few phone calls to see if we can shake out a competing offer or two. I've seen this movie a few times, and I can tell you that it's not all that unusual for a house to sit on the market for 4-5 months without an offer, only to get three in the space of a week. On the flip side - if you are selling, it behooves you to know what other houses are on the market that could be competition for a buyer. If you have a lot of similar houses competing for buyers, you might want to take a little less of a hard core stance. But if there really isn't much else like your house out there or if you're in a thin inventory market, you might see if you can squeeze the buyer a bit in a negotiation.
Shut up and listen.This is probably the best simple piece of all-purpose advice that you can get or give on almost any topic. It's much easier to hear what the other side is saying if you aren't in broadcast mode all the time, and you might pick up some valuable information from them that you can use to your advantage. On the other hand, if you insist on running your mouth, you might very well give away something that could compromise your position. A corollary to this rule is...
Never tell anybody your bottom line.If you're buying or selling a house especially, don't tell anybody how high or low you are willing to go to get the deal done. Nobody. Not your agent, not your co-workers, don't even tell your mother. People can sometimes let something slip inadvertently, and word can get around in a hurry, especially in a small town like this. And if you're on Facebook or Twitter, don't even think about posting
anything about your transaction there. I'll tell you this without apology - if I'm on the other side of a deal from you and I learn information that will help my client get a little bit better deal, I'm going to use it with extreme prejudice. Anything you say can and will be held against you in a negotiation.
Know what you want.This sounds easier than it really is. Sometimes you have to stop and think for a minute - "What is it that I really want or need to accomplish here?". You can't map out a strategy if you don't have a goal in mind.
Walking away is always an option - but you better be sure.Look, if it's not right, it's not right. Sometimes saying no is the best option that you have. But before you do - make good and sure that "No" is the right answer. Sometimes you can walk away from a deal and it'll all come back together and you'll get a better deal for it. But I've also had buyers walk away from a deal hoping that they can revive it a week or two later after they've let the seller sweat a little, only to see another buyer jump in and get the house that they really wanted. And I wish I had a nickle for every time I saw a seller bounce an offer that would have netted them much more than they wound up getting later.
I hope that you find a few of these tips useful. Botching a negotiation can be very painful and expensive, but doing it well can be extremely rewarding.